Magazine Analysis - NME (General 2)

The national readership survey from July 2009 to June 2010 states that 325,000 people read the magazine weekly; this is 0.7% of the total population. 218,000 of these people are from a “white collar” social class such as doctors and teachers. 107,000 people that read NME are from a “blue collar” social class. They would have professions such as a builder or mechanic. 294,000 of the readers are aged 15-44 this is 90.5% of the total readership of NME. Only 31,000 are aged 45+. 241,000 males read the magazine this 74.2% of the readership of NME. Only 84,000 females read the magazine each week.