Tuesday, 23 November 2010

Magazine Analysis - MOJO (General 2)

The National Readership Survery shows that in July 09 - June 10 there was an average of 218,000 people buying MOJO each month. It showed that 143,000 people were in the ABC1 class and 75,000 were in the C2DE class. 157,000 of the people were aged 15-44 and 61,000 were 45+. This is unusual as the target audience for the magazine is quite old so you would think that there would be more people in the 45+ category. However, there were 169,000 males that bought the magazine and only 49,000 females, this follows the trend of the target audience.

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