Evaluation, Question 4

Who would be the audience for your media product?

The target audience of my media product would be someone who listens to rock music, this way they would have an interest in the artists that are used in the magazine and they would be able to understand the music related puns. My target audience would be male as I feel that they are the gender that are more interested in rock music, rather than females. The age range for my target audience is 15-24 as in the teen ages they are more likely to be listening to a diverse range of music. Peer pressure also increases the likeliness that they will listen to rock music as they want to fit in with their peer group.

My target audience will listen to bands such as: My Chemical Romance, Kids in Glass Houses etc

These bands would be the types of artists that would be interviewed in my magazine. If someone did not listen to this type of music then there would not be a lot of point in reading it as they would not know what it meant. The readers would have to obtain knowledge of rock music to understand the writing in the magazine.

The social class that I try to appeal to in my magazine is C1. I do this by having a low priced magazine and the adverts that would be placed in there would appeal to this social class. When making my magazine I mainly focussed on appealing to the male genre but I did look at how it would appeal to C1 also.

A main colour that would be associated with my target audience would be black, this is because a lot of people who listen to rock music are labelled a 'goth' or 'emo'. This is not neccessarily true when it comes to my target audience, they may wear a lot of black but some of them also like to encorprate bright colours into their outfits. A lot of peolpe who listen to rock music promote their favourite bands by wearing band t-shirts out, that is just a few ways to define them.

A website that I used to define my target audience was UK tribes, this website enabled me to find a social group that would be most likely to buy my magazine. I found that the group that fit into my music genre the most was the Emo genre. An emo stereotype would include the person wearing a lot of bright colours with black. Places where a stereotypical Emo would shop would be places such as markets (e.g. Camden) where items can be bought that not very many people have. Emos are generally very passionate about their music and would be involved in the products that appeal to them as there are very little.