Sunday, 6 February 2011

Evaluation, Question 3

What kind of media institution might distribute your media product and why?


I think that IPC media is the publishing company that would be most likely to distribute my magazine as the magazines that it distributes now are most like mine. They publish the magazines, 'UNCUT' and 'NME' which are fairly similar genres to my magazine. 'UNCUT' is a very similar magazine to mine as they both use the genre rock and both appeal to men. The magazine is similar to mine in that it is fairly formal, this is shown through the serif fonts used, in 'UNCUT' the actual title is in a serif font, whereas in 'Live' the coverline fonts uses serifs. They also offer 'free' things within their magazine that 'Live' magazine also does. I feel that my style of magazine is most similar to this out of all the music magazine industry.

I chose IPC media and not Bauer or Emap as the others do not seem to publish the types of magazines that 'Live' is. Bauer, seem to distribute magazines mainly for women, such as TV guides and crossword books, there were not many magazines that would be related to men or music.

"IPC Media is the UK’s leading publisher of consumer magazines and websites. In print and online, our famous brands deliver high quality content time and again to 26 million UK adults in key audiences."

These facts are from the IPC website about the music magazine NME. As you can see their target audience is very similar to mine which is one of the reasons I chose to use IPC media but the layout and style of the magazine is also very alike to Live. I have compared the two front covers in a previous question where I have highlighted a lot of similarities between the two covers.


Some other magazines that IPC media publish are:
Marie Claire
Now
Pick Me Up
Woman's Weekly
Horse and Hound

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